Keynote: Selling Better Drugs - An Introduction to Medicinal Media

Presented by: Ryan Douglas Video games are proving to be a powerful, effective and accessible treatment for mental illness. Creating these therapies requires a reversal in thinking. Treatments cannot be simply 'gamified'; rather, the most captivating games must be 'medicinalized' to preserve and enhance their already famously compelling nature. Explore the emerging field of Immersive Medicine, a mixed discipline where cognitive behavioral science, neurology, physiology and world-class entertainment converge to produce highly effective, patient-centric, treatment mechanisms - and the treatment is just having fun. About Ryan Douglas: A noted expert and innovator in the fields of mental health, artificial intelligence and surgical robotics, Ryan has been on the frontline of major paradigm shifts in healthcare for nearly 20 years. He has commercialized 25 FDA-cleared medical devices, including treatments for depression, hypertension, women's health, chronic pain and related neurological conditions. Ryan holds pivotal patents for medical AI, robotics and systems and frequently has achieved FDA clearance for breakthrough therapies. https://en.everybodywiki.com/Ryan_Douglas_(executive)e
Keynote: Selling Better Drugs - An Introduction to Medicinal Media